If you’re reading this you may have seen that I recently became part of the Blonde Creative team as the Director of Likes. It’s my job to make sure that social media is but one of many effective tools for our clients’ marketing needs.
You may be thinking, “Cool. Another millennial just retweeting and sharing posts.”
I mean, that’s partly true and sometimes I wish it were that simple, but believe me- there’s way more to it.
I understand that social media and how we use it is A L W A Y S changing. I strategize, plan and execute. I have to not only understand how different target audiences think and make decisions, but I also have to be creatively diverse while focusing on the big, main goals- Conversions, Content and Engagement.
Just because Shelly K. commented “OMG love this” on your post doesn’t mean she’s going to buy anything from you, which is the whole point, really. Likewise, someone who sees something you post may not engage with it but still feel tempted to purchase what you’re selling—that is, if the post is eye-catching.
Have you ever stopped and thought about how tried-and-true marketing principles still apply to the digital sphere? I mean, even on Bumble you have to be witty. Oh, and good-looking. You might have to be good-looking AND witty (sigh).
This is all to say: the strength of your content will always matter, regardless of the form it takes. Because good, quality content equals engagement which then equals more conversions and more conversions equals $$$$… I was never too good at math to be honest, but THIS I understand.
Now, for getting this far down the blog I shall give you some free advice–Treat social media platforms as if they were media channels. Really, you have to pay to be seen on social media nowadays.
I understand, however, that not everyone has a I’m-stressed-so-I’m-going-to-Mykonos-for-two-months budget. Totally get it. But I can tell you that there are other ways you can use social media to your benefit without throwing out too much cash, provided you get creative with strategies.
For instance, you can develop relationships with other businesses whose own interests might align with yours, partnering with them to leverage each other’s audiences through cross-promotional postings. I wax your bikini line, you wax mine. If the relationship is right, it can work wonders for your earnings.
Of course, there are plenty of other ways to get clever with social media. But you probably don’t have the time to explore those other ways because how many people out there really want to spend their time actually working on social media rather than enjoying it? Not many, which is why I like to call us the Four Leaf Clovers of Marketing. That’s why your business needs a dedicated professional to manage your social media for you. That’s why you need a Blonde, Four Leaf Clover like me.
So let’s talk strategy sometime and see where things go.
Till next time,
Krissi Madison, xoxo | Director of Likes